Quickly, sincerely and truthful
Communication in case of an incident is our core business. From prevention to intervention and evaluation.
Cyber attacks, product leakage, branding, restructuring, recalls, unsuccessful marketing - situations with crisis potential have very different causes. But they all have one thing in common: time pressure is high - escalation is possible at any time. A quick but well-thought-out response is required.
Corporate communication forms the crucial link between the company and the public. Those who trust standard processes for sales-oriented media work during the crisis will be just as unsuccessful as those who act spontaneously and run the risk of getting involved in contradictions.
Again and again, examples show that criticism of a company or organization is not based on the actual event, but rather on the communication. The reason: The technical background is often too complex for a presentation in the media and also lacks emotionality. Missing transparency or false statements, on the other hand, arouse emotions and thus the concern of a broad audience. The interest of readers and users is key for the media - your company’s name will remain in the media longer in such cases. Consequently, the loss of trust will not only affect the general public, but also potential customers and other relevant stakeholders.